50:50 campaign targets rural masses

In a bid to achieve desirable results, the 50:50 Campaign Management Agency says it will focus more on rural areas where there are more constituencies and voters.

The 50:50 Campaign seeks to achieve gender balance in political positions, especially in Parliament. Speaking in an interview on Saturday, the agency’s communications expert Wisdom Chimgwede said time has come for women to take up more political positions.

“We want to penetrate rural areas because that is where most voters are,” he said.

Asked if the agency has the capacity to sponsor female candidates and how much is being injected in the campaign, Chimgwede said finances should not be a motivating factor for women to contest citing that there are a number of campaign strategies women can use in the absence of fat envelopes.

Women in Kenya and Liberia have been able to find their way to Parliament through door-to-door campaigns. Giving Heart gender expert Wezi Moyo said there is need for government to come up with policies that will help improve the number of women in Parliament and other decision-making positions.

She said there should be gender quotas to accommodate women, adding, in the absence of such legislation, it is hard and expensive to promote women.

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